Farmers growing food for transport, not taste

Farmers are growing food for transport, not taste, so people are choosing processed food and succumbing to chronic diseases.

An excerpt from this article about a fund called FoodDirect explains:

FreshDirect co-founder and food sourcing expert David McInerney travels the world forging relationships with hundreds of farmers, ranchers and fishermen, to source the best tasting, healthiest, freshest foods for consumers. During these journeys McInerney has become keenly aware that there is a fundamental flaw in our food system, which forces our farmers to grow food for transport rather than taste. Today fresh foods don’t taste like they should; people aren’t eating them, and processed foods are winning — and its crippling the future of our farmers.

What’s more, people in the United States eat 31 percent more unhealthy processed food than fresh food — that’s more per person than any country on earth. Nowhere are these issues more apparent than with our urban youth. Many urban youth live in “food deserts” where inexpensive, processed foods, linked to diseases such as diabetes and obesity, are the winning choices. For youth living in these “food deserts”, their brain development is at risk since processed foods, fats, sugars and other carbohydrates hinder their ability to stay healthy, energized and mentally sharp.


About Urban Food Revolution

Peter Ladner is a former Vancouver city councilor, Metro Vancouver vice-chair and business owner who is currently a weekly columnist at Business in Vancouver newspaper and a regular contributor to, a Seattle-based online news service. He is the author of The Urban Food Revolution: Changing the Way we Feed Cities, published by New Society in November, 2011. For the past two years he has been a Fellow at the SFU Centre for Dialogue researching, teaching and organizing public events around the theme Planning Cities as if Food Matters. He was first elected to Vancouver City Council in 2002, was re-elected in 2005 and ran for mayor in 2008. He is a former member of the TransLink Board, and was vice chair of the Metro Vancouver Board. Peter has been the publisher, president and part owner of the Business in Vancouver Media Group, which he co-founded in 1989. He has a lifelong interest in growing food. As a city councilor, he worked with the Vancouver Food Policy Council in initiating the city’s program to add 2010 food-producing community garden plots by 2010. He is vice-chair of the The Natural Step Canada, part of an international organization that advances sustainability in communities and corporations. He has a B.A. from UBC and did graduate work at the UBC School of Community and Regional Planning. He and his wife Erica have four adult children.
This entry was posted in Buying local, Food economics, food literacy, Health care costs and tagged , , , , , . Bookmark the permalink.

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