Direct marketing of local food a $1.2-billion industry

It ain’t cheap, but for serious urban farmers, this new guide to SPIN farming is a solid investment in a more prosperous future:

New SPIN-Farming® 2.0 Guide Quantifies Income That Can Be Achieved From Small Plots

PHILADELPHIA–SPIN-Farming has released the latest print guide in its learning series for sub-acre farmers. SPIN-Farming 2.0: Production Planning & Crop Profiles quantifies exactly how much money a farmer can generate for 40 crops grown on less than an acre. SPIN stands for “small plot intensive,” and it is a system that combines intensive production with a direct marketing business model.

With SPIN-Farming 2.0 crop profiles, for the first time ever, sub-acre farmers can benchmark their sales revenue from selling produce directly to consumers at farmers’ markets. The benchmarks were compiled by Wally Satzewich, creator of the SPIN-Farming system, based on his experience at his multi-sited backyard urban/peri-urban farm operation in Saskatoon, Saskatchewan, Canada.

“Agriculture is one of the most extensively researched, analyzed and documented industries in the world,” says Satzewich. “But not much of the data and analysis are relevant or useful to the SPIN farmer whose success depends not on hundreds or thousands of acres, but on producing high yields from small land bases and selling locally.”

According to Roxanne Christensen, co-author of the SPIN-Farming guides, “Crop prices at farmers’ markets have not been tracked because, until recently, it wasn’t a big business. But direct marketing of local foods has become a $1.2 billion industry in the U.S. and has grown exponentially over the past decade. SPIN-Farming is working to encourage and support the professionalization of an industry that has historically been fragmented, unorganized and unrecognized.”

According to Satzewich, SPIN’s next objective is to work with seed companies to offer seed quantities specifically tailored to the needs of professional urban and suburban-based farmers. “Once we get the seed industry aboard, SPIN farmers will be able to very easily plan production based on what their crops are worth and calculate how much income they can earn.”

SPIN-Farming 2.0: Production Planning & Crop Profiles can be purchased as a 94-page print book for $69.98 from CreateSpace or downloaded for immediate delivery from the SPIN-Farming website.


SPIN Farming publishes the SPIN-Farming® and SPIN-Gardening™ learning series and conducts beginning farming training in partnership with farming, gardening and environmental organizations. The company is dedicated to providing farming and gardening how-to that can be learned and practiced across all demographics and geographical boundaries. Visit


Roxanne Christensen, 610-505-9189



About Urban Food Revolution

Peter Ladner is a former Vancouver city councilor, Metro Vancouver vice-chair and business owner who is currently a weekly columnist at Business in Vancouver newspaper and a regular contributor to, a Seattle-based online news service. He is the author of The Urban Food Revolution: Changing the Way we Feed Cities, published by New Society in November, 2011. For the past two years he has been a Fellow at the SFU Centre for Dialogue researching, teaching and organizing public events around the theme Planning Cities as if Food Matters. He was first elected to Vancouver City Council in 2002, was re-elected in 2005 and ran for mayor in 2008. He is a former member of the TransLink Board, and was vice chair of the Metro Vancouver Board. Peter has been the publisher, president and part owner of the Business in Vancouver Media Group, which he co-founded in 1989. He has a lifelong interest in growing food. As a city councilor, he worked with the Vancouver Food Policy Council in initiating the city’s program to add 2010 food-producing community garden plots by 2010. He is vice-chair of the The Natural Step Canada, part of an international organization that advances sustainability in communities and corporations. He has a B.A. from UBC and did graduate work at the UBC School of Community and Regional Planning. He and his wife Erica have four adult children.
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