One simple resolution that will change your world’s food system

And the name of that farmer is...???

Imagine if you could do one very easy thing every day that would

— Help you eat heathier

—  help you learn more about what you eat

—  give you one more small reason to eat more local food

— bring more agri-culture into your personal culture

—  be a reason to start growing some of your own food

—  reward you for shopping at farmers’ markets

—  make you consider buying food from a Community-Supported Agriculture buying group

—  help you wake up to at least knowing the names of people you couldn’t live without.

—  promote more local food production and the related economic benefits

—  steer you to restaurants with a direct relationship with a farmer

—  empower you to ask the people at Whole Foods who post “We know the farmer” signs just who that farmer is

—  increase your chances of more safer, fresher, truly nutritious food in your diet.

Here it is:

“I pledge to know the name of one person who grew one thing I eat every day.”

It’s not cheating to eat from your own garden, freezer, or preserves.

It doesn’t have to be a different name each day.

It’s not possible if you eat only processed food.

You get to know projects like This Fish.

It doesn’t require a major shift of eating habits.

It doesn’t matter how you find the name.

You may get extra insight if you actually meet the person, but it isn’t necessary.

Just one name a day.


About Urban Food Revolution

Peter Ladner is a former Vancouver city councilor, Metro Vancouver vice-chair and business owner who is currently a weekly columnist at Business in Vancouver newspaper and a regular contributor to, a Seattle-based online news service. He is the author of The Urban Food Revolution: Changing the Way we Feed Cities, published by New Society in November, 2011. For the past two years he has been a Fellow at the SFU Centre for Dialogue researching, teaching and organizing public events around the theme Planning Cities as if Food Matters. He was first elected to Vancouver City Council in 2002, was re-elected in 2005 and ran for mayor in 2008. He is a former member of the TransLink Board, and was vice chair of the Metro Vancouver Board. Peter has been the publisher, president and part owner of the Business in Vancouver Media Group, which he co-founded in 1989. He has a lifelong interest in growing food. As a city councilor, he worked with the Vancouver Food Policy Council in initiating the city’s program to add 2010 food-producing community garden plots by 2010. He is vice-chair of the The Natural Step Canada, part of an international organization that advances sustainability in communities and corporations. He has a B.A. from UBC and did graduate work at the UBC School of Community and Regional Planning. He and his wife Erica have four adult children.
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